Eloqua IPO watch: According to the latest amendment to Form S-1 filing, the on-demand revenue performance management software provider has applied for listing of our common stock on the NASDAQ Global Market under the symbol “ELOQ.” Read the update: Eloqua IPO price range: $9.50 to $11.50.
Eloqua, Inc is a leading provider of on-demand revenue Performance Management software solutions that are designed to enable businesses to accelerate revenue growth and improve revenue predictability by automating, monitoring and measuring their complex marketing and sales initiatives. Eloqua generates revenues primarily from subscription fees. For financials, Eloqua grew total revenue to $41.0 million in 2009 to $50.8 million in 2010 and $71.3 million in 2011, representing year-over-year increases of 24% and 40%, respectively. For the six months ended June 30, 2012, total revenue increased to $45.0 million from $31.7 million during the same period in 2011, representing a 42% increase. The company incurred net losses of $4.2 million in 2009, $1.5 million in 2010, $6.2 million in 2011 and $5.5 million for the six months ended June 30, 2012, respectively.
Eloqua IPO registration statement was filed on August 11, 2011. J.P. Morgan and Deutsche Bank Securities are acting as the joint book-running managers and as representatives of the underwriters for Eloqua IPO. JMP Securities, Needham & Company and Pacific Crest Securities are also involved in the Eloqua IPO underwriting syndicate.
Net proceeds from the sale of common shares in Eloqua IPO will be used for the repayment of indebtedness; for working capital and other general corporate purposes.
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