Hot stock to watch: According to sources, Facebook (FB) will launch social gift service within the next few weeks. Facebook made an acquisition of the social gift application developers Karma at a price of more than $80 million in May this year, during the time of its IPO (initial public offering). Facebook has repeatedly said that the acquisition was not only for the talents of Karma.
According to the latest news, Facebook’s social gift service will be introduced within the next few weeks, which is based on the technology of Karma. During the initial stage, the service will only be for the U.S. market. The service will be part of Facebook’s commercialization strategy. Facebook made little confirmation of products not yet released in the past, but this news is of high reliability. Technology blog InsiderFacebook has also published a screenshot, which shows that Facebook is recruiting talents to help launch Facebook Gifts Gift Service.
It is not clear that whether Facebook will introduce the service to users gradually in or launch the service once in the United States, as well as whether Facebook will expand the service to other national markets.
Facebook CEO Mark Zuckerberg said on several occasions recently that the company will try to get more revenues by mobile business. The industry believes that the acquisition of Karma will be a good piece of puzzle Facebook’s product line.
Search engine may come in as the hotspot amid the Facebook’s product line. Zuckerberg said at the recent TechCrunch Disrupt conference that the social giant is well positioned to answer the various of questions of the users. He said that at the right time Facebook will launch a more powerful search engine, and it already has a team in this regard.
Facebook announced on Friday it will allow users to view and delete search history through ” Activity Log” on the personal page. This new feature will help users get a clearer understanding of the activities on Facebook and the records of user activity by Facebook, giving users a greater control. This adjustment of Facebook implys that the company hopes to further participate in the Internet search market, and will launch a new control function. On Google (GOOG) and other search engines, although the search history is user’s privacy information, and will not be open, but there are still many users wanting to be able to delete this record.
Facebook should also pay more attention to the emerging markets. Market research firm Socialbakers released the latest data, showing that Asia has overtake Europe to become the largest user source of Facebook.
The data, showed that including the countries of the Middle East, the registered users of the site are more than 242 million, ranking first in the world, nearly 100 million more than Europe, 6.5 million more than the North American.
Fasebook dominates the social networking markets in most countries, but have not yet set foot in China and a few other markets. To continue to attract users, Facebook should not only strengthen advocation to expand the existing user base, but also be aimed at mobile the users of devices and simple functional devices.
Facebook stock price closed up 1.20%, or $0.27 to $22.86 on Friday, with 51.22 million shares traded, slightly below the average daily volume of 55.33 million shares. The current Facebook stock price is still 39.84% below its IPO price of $38 and 49.2% off its high of $45.