Social gaming company Zynga (ZNGA) has acquired the mobile social gaming start-up company Wild Needle whose user-base are mainly female players. The company is supported by the social game developer Playdom co-founder Rick Thompson.
The primary purpose of the acquisition is to introduce talents, in line with the majority of previous M&A transactions. Zynga often attracts game developers through small-scale trading between $5 million to $20 million. But in the past year and a half, Zynga has increased the scales of M&A spendings. For example, Zynga purchased the mobile game maker OMGPOP for $180 million in cash. In addition, Zynga recently acquired the German independent game developer GameDoctors, who is the developer of the popular game smash zombies.
Zynga stock price soared 6.28%, or 0.47% in the regular trading session on Monday, then climbed 4.28% in the after-hours trading.