Social gaming company Zynga (ZNGA) Chief Mobile Officer David Ko announced on Tuesday that the number of the company’s daily active mobile users has reached 22 million. If taking into account that Zynga has about 53 million daily active users on Facebook platform, then it can be said a fairly clear signal that this company is diversifying its gaming platforms.
Zynga also announced the launch of a new cooperation program which will allow third-party developers to use its network. Atari, Phosphor Games and Crash Lab will become the company’s initial partners. David also said it is more difficult than ever before to find user base rather than developing an application. Zynga wants to create the best ecosystem for mobile developers and mobile games.
After becoming a mobile gaming platform, Zynga will expand more direct competition with GREE and DeNa. These companies also have their own mobile gaming networks. In addition, Apple (AAPL) also has its own game center, and Facebook (FB) is leaping into the mobile application distribution market.
Zynga Tuesday released a number of interactive features and a social networking game named Zynga with Friends, aimed at reducing dependence on Facebook platform, and seeking to communicate with hundreds of millions Zynga’s users on the entire Internet.
Once the platform is officially launched, it will eventually have up to 290 million users and the amount of daily social interaction messages may eventually reach about 2.8 billion, said by Zynga’s general manager Manuel Bronstein, but he did not disclose a specific time.
In the recent stock market transactions, Zynga stock price was hit hard because investors are worried about its negative free cash flow, and the future prospects of company’s business. Zynga stock price slumped $0.30 in regular trading on the Nasdaq, to close at $5.77, a decrease of 4.95%. Zynga stock price has recently been in a downward trend; since the failure of the Facebook IPO in May. Zynga stock price has fallen more than 30%. The current share price is far below the Zynga IPO price of $10 per share in mid-April.